This has led to many news organizations creating iPad-specific applications to further promote their content, and also has led to many universities creating entire courses delivered on the iPad. From a promotion standpoint, Apple excels at event marketing and the ability to manage multichannel marketing programs. The launch was coordinated across all Apple retail locations, which is how the company uses promotions and distribution to its advantage. Apple concentrates on promotions to drive traffic into their stores, in effect uniting these two areas of the marketing mix. Promotion is also heavily...

The iPad's promotional strategies also led to Apple creating entire segments of their stores where customers could test-drive the new iPad without any sales pressure or being rushed to buy. Apple concentrates on every aspect of the marketing mix driving an exceptional user experience, from the product definition through pricing and the tight integration of promotion and place (their stores) Apple works to define its identity in state-of-the-art innovation. In the first 30 days, 1 million units were sold.